The world of brand names and logos is quite interesting from the perspective of design students, and green grasslands for intellectual property lawyers. It is not surprising to see a multinational company that plays in a hard time coming to a beginner with a name or logo that is a blatant rip-off, or even similar remotely. From Instagram that will occur after an anti-eroding application called Littergram to Starbucks loses lively to the tug-of-war chain in Japan, there is one ton of endless branding drama branding out there.
PC Giant Lenovo is the latest name to enter the commotion. Behemoth Tech Chinese consumers send legal notifications for the similarity of the gaming brand logo with the power button on the PC case from the framework, a company known to create a laptop and PC that can be increased by users. In the heart of a trademark dispute, beer making is a damaged “O” design that is seen on PC games and peripherals sold under the Lenovo’s Legion sub-brake.
The symbol legion looks almost identical to the design of the power button in one of the modular PC cases offered by the framework. Beginners recently released a 3D reference design that can be printed for modular desktop cases in Github, leaving buyers print their own kasing where the colors or forms of modifications they want. Following the trademark pressure of Lenovo, the framework has decided to make a course correction, but in a rather pleasant way.
Handling it with class
Sharing a picture of the legal notification of Lenovo in addition to the relevant part of the PC case on Twitter, the framework has announced that they will change the design of the power button. But instead of representing the task to the team of his own designer, the framework asks fans to make their own design ideas for the power button.
In the next tweet, the framework adds that all entries for community contests will be “judged subjectively by our CEO” and that the last date for submission is August 25. The winner will be revealed a day later and will be valued with one of the motherboards that can be adjusted from the framework powered by the Intel Core i5-1135G7 Gene 11th processor.
The framework approach is fresh air breathing in the ecosystem where trademark battles quickly become bad, dismissed, and intimidation. Conversely, the framework with Anggun admitted mistakes with the similarity of design and turning all stories into community development opportunities. Not all trademark quarrels take this route.
Take the example of Meta, which was previously known as Facebook. The Arizona -based PC development startup named Meta PC proposed a trademark for “Meta” a few months before Facebook changed its name, and offered to complete $ 20 million to release the name. Another company named Metax dragged the technology giant to court for the same reason.